In a recent press release, Yottaa Inc. announced that Laura Canada improved the performance of Laura.ca and Melanielyne.com with the Yottaa eCommernce Acceleration Platform. The most notable improvement being the page load times.
Yottaa is an acceleration platform that optimizes the loading of third party eCommerce technologies and high resolution images. After a two-week trial, the Laura Canada eCommerce team saw a 35% improvement in site performance. The improved user experience resulted in higher online conversion rates.
“When Laura Wolstein opened our first store in 1930, customers loved the friendly, familiar, and customized service, and that core company commitment continues to this day regardless of whether a shopper is in one of our stores or shopping online,” said Marco, Vice President of CRM, Digital Marketing, and eCommerce at Laura Canada. “Yottaa is helping our team achieve this commitment by enabling the addition and management of third party technologies on our sites. With Yottaa, we can continue to enhance customer experience without worrying about how those third parties might impact site performance.”
Laura Canada constantly works to improve business performance and personalization. Now, thanks to Yottaa, the eCommerce websites offer an online shopping experience that is 35% faster than ever before.