Prom 2019: Capture the Memories

For the 2019 prom collection, Laura Canada created a campaign that inspires girls to chase their dreams fearlessly. Laura conveys togetherness, inclusivity and fun experiences, while Melanie Lyne encourages girls to escape the ordinary. Prom symbolizes starting a new chapter and the collection is here to help let the adventure begin. Yes, prom is still…

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All Eyes On: Didier

For a little over a year now, Didier has been in charge of supervising the photo studio. With his playful sense of humour, this lighthearted jokester answered a few questions about his role within the company, and gave us some insight into his personality. What is your role at Laura Canada? I am the studio…

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Styling Your Favourite Knits With 7 Jours

Sweater weather is far from over, whether you like it or not. As temperatures remain below zero and snowstorms seem more severe than ever, knits remain key pieces in our wardrobe. In a recent edition of 7 Jours, the Quebec-based magazine presents various options for how to style our favourite soft silhouettes. One option: complementing…

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Rediscovering Laura With La P’tite Madame

Blogger Marie Héroux is no stranger to fashion. However, even she admits that staying up to date with the latest trends can be challenging at any age. The creator of La P’tite Madame – a lifestyle and beauty blog – recently accompanied her 90-year-old-mother on a shopping trip to Laura. The goal: to update her…

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La Semaine Features Military-Inspired Hat from Melanie Lyne

Choosing the right hat to accessorize your look can be challenging. The perfect headpiece should elevate your outfit while complementing your own sense of style. In a recent publication of La Semaine magazine, journalist Marie-France Bazzo presents a classic option from the Melanie Lyne collection – a military-inspired cap guaranteed to make a statement. In…

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Behind the Scenes of Our Photo Studio

While browsing Laura.ca and Melanielyne.com, we often forget one of the most glamorous parts of the e-commerce process—the magic that happens in the photo studio. Who creates the visual material for our website? Credit : Jessica Paquin Without knowing just how much work goes into the process, we decided to look into what really goes on…

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Laura Canada Holds Make-Up Master Class

December 19 marked a first for Laura Canada, as head office employees gathered to attend a make-up master class. About 30 lucky team members from various divisions were invited to participate in a beauty session with Marie-Pier Durand, a seasoned expert in the field, who offered insight on skin care and the art of make-up…

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