The biggest night of the year for graduates is coming, and once again, Laura and Melanie Lyne have created a stunning collection of flattering ball gowns. With a single campaign for both brands and an exciting prom sweepstakes, it’s going to be quite the unforgettable and enchanting evening for students.
With this year’s glamorous collection, graduates will seize the night and celebrate their accomplishments in dresses they’ve dreamt of. From sleek lines, to elegant cuts, to shiny satin and sparkly sequins, there’s a wide selection of elegant gowns to choose from. Dresses with feminine detailing, like delicate lace and pretty embroidery, are available. And since we have a style for everyone, the perfect prom ensemble is in reach.
In our promotional prom video, we feature a group of friends with different personalities. Focusing on the diverse traits of the individuals, each one of them embody one of the brands – Laura or Melanie Lyne – along with the divisions available. Getting ready to experience the night they’ve highly anticipated, we see them entering the graduation party venue, which is decorated with an abundance of celebratory balloons and confetti.
The icing on the cake? We recently launched the ultimate prom giveaway, and one lucky winner and her friends will be selected to celebrate the end of their school year with a fairytale night. If you happen to know an upcoming graduate, spread the word and invite her to participate in our contest before March 1, 2020. With a prize valued at $5,000, the participant selected and her four best friends will select the gowns of their choice, courtesy of Laura and Melanie Lyne, hair and makeup service, limousine transportation and professional photography services to capture every memorable moment.