For the 2019 prom collection, Laura Canada created a campaign that inspires girls to chase their dreams fearlessly. Laura conveys togetherness, inclusivity and fun experiences, while Melanie Lyne encourages girls to escape the ordinary.
Prom symbolizes starting a new chapter and the collection is here to help let the adventure begin. Yes, prom is still a few months away for high school students, but it’s never too early to start planning.
On the exciting day, everyone deserves to look & feel their best. The collection features a variety of dress silhouettes, lengths, colours and prints guaranteed to make the right impression. Blonde, brunette, red headed, petite, tall, curvy— there’s a flattering style for everyone.
To bring the campaign concepts to life, the marketing team packed their bags and travelled to California. Canadian influencers Elody Petit, Jessica Gaudet and Stéphanie Ahn modelled for Laura at the Santa Monica Pier. The girl squad giggled at Café 50’s and snapped their own pictures at the Baldwin Hills Scenic Overlook—eager to share unforgettable moments with their friends. The shoot’s disposable cameras and vintage-looking Instagram filters evoke nostalgia while helping capture memories. You’ll also spot Polaroids and candy-coloured pastels. It’s the perfect theme to bring to prom.
Shooting at Joshua Tree Park for Melanie Lyne provided the romantic backgrounds needed to show off flowing prom dresses and their high fashion silhouettes. The collection allows style-driven girls to feel like the social media icons they aspire to be, wherever they decide to celebrate. Whether they’re snapping pictures in an exotic location or their own backyard, they can pose for their own Instagram-worthy shots in the perfect prom dress.
To top off the campaign, Laura Canada is giving away a trip for two to California. Visit our website for a chance to live the California dream. To enter, future prom queens can snap a picture wearing a prom dress in-store and share it using the hashtag #capturethememories on Instagram.