With a fierce commitment to customer experience, it’s no wonder Salesforce decided to feature Laura Canada as one of its success stories on its website.
The Canadian retailer is considered a trailblazer in the fashion industry and is known for its ability to connect with its customers by personalizing their shopping experience regardless of whether they decide to step foot into one of their 140 stores across Canada.
“With Salesforce, we can improve the customer experience across all engagement channels. It dramatically increases our speed to market,” said Marco Nobert, Vice President of CRM, Digital Marketing and e-commerce at Laura Canada.
In fact, a richer online experience has allowed Laura Canada to increase its e-commerce sales by an impressive 400% in only three years.
“We pride ourselves on really getting to know our customers,” said Nobert. “Our sales associates give such good personal service that it’s like going shopping with a friend.”
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