During the last weekend of March, Upper Canada Mall in Newmarket, Ontario decided to open a pop-up store to inspire graduating students to find everything they need for prom. Attendees had the chance to shop from a variety of vendors, including Laura Canada.
Aptly named “The Prom Shop,” the one-stop destination for dresses, accessories, shoes and make-up provided the ultimate fashion experience for prom-goers. Not only were participants enticed with brilliant displays of clothing, clutches and jewellery, they also had the unique opportunity to consult with beauty and fashion advisors
A select few were also invited to a VIP party on the event’s opening night, to preview the myriad of products that were available to customers all weekend long. It was at this exclusive party that young women, accompanied by their friends, tried on dresses, took pictures in front of a lavish floral wall and had access to make-up and nail polish workshops.
Thanks to all the participating vendors and their trendsetting styles, the three-day event was a grand success worthy of anyone dreaming of the perfect prom.