March 8 is a day every woman knows, and for good reason, it’s their day! Laura Canada makes it a point to celebrate International Women’s Day every year.
The first International Women’s Day was first observed as “National Woman’s Day” in New York, on February 28, 1909. It wasn’t until 1910, at the International Socialist Women’s Conference—organized to precede the general meeting of the Socialist Second International in Denmark—that they proposed the establishment of an annual Women’s Day to honour the movement for women’s rights. At the time, they were fighting for the right to vote, they demanded women’s rights to work, and to vocational training. Thankfully, things have come a long way since then, but it’s good to be reminded of how far we’ve come, and how much can still be done.
This year, Laura Canada launched a special campaign to celebrate all the wonderful women who have supported the brand over the years; taking a moment to remember, with a sense of pride that Laura Canada was created in 1930 to provide workwear for women entering the workforce.
In February, clients of Laura were asked to send photos of themselves with the women they love (friends, family members, children, colleagues) to the marketing team at head office.
A few photos were then selected and featured in an email campaign that was sent to all clients on International Women’s Day. What an excellent way to say thank you to the women who have entrusted their fashion choices and shared their special moments with Laura Canada over the years.
On the Melanie Lyne front, the objective was a little different — it was to highlight strong, accomplished women within the organization; their experiences & greatest achievements, both personal & professional.
“My greatest success has been building a career while nurturing a family life that truly fulfills me.” — Edith Beaupré, Vice-President Finance
“Someone once told me that ‘leadership is the capacity to turn vision into reality’ it stuck with me throughout the years and has helped me get to where I am today.” — Natalie-Andrée, Vallerand Creative Director, Visual Presentation
“My greatest accomplishment has been my ability to successfully balance all areas of my life: being a proud mother of three amazing children, maintaining a healthy, loving relationship with their father, all while having a career that I LOVE. I couldn’t ask for more.” — Julie Ouellette, Marketing Manager
Through this special campaign, this Canadian retailer successfully conveyed the message: with strength and determination, every woman can accomplish anything she sets her mind to!